Ram’s Super Bowl Ad Using Martin Luther King Jr. Gets Ripped Apart on Twitter

Ram’s Super Bowl Ad Using Martin Luther King Jr. Gets Ripped Apart on Twitter

Ram’s Super Bowl ad featuring a voice sample from Martin Luther King Jr. didn’t make everyone want to run out and buy a truck. Many people took to Twitter to express what they saw as a disrespectful use of the civil rights icon’s words and voice.

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Wait, why’d the MLK estate let Dodge use King’s words to sell some trucks?

— Ashlee Clark Thompson (@AshleeEats) February 5, 2018

Not a fan of Martin Luther King ‘s words being used to sell me a ducking Dodge.

— Akilah Hughes (@AkilahObviously) February 5, 2018

THIS BETTER NOT BE A CAR COMMERCIAL

— Julia B. Chan (@juliachanb) February 5, 2018

Not totally sure the Dodge RAM ad guys read that whole MLK speech.. https://t.co/QPa16BGv3d pic.twitter.com/3eFVZjb3BB

— Kate Aronoff (@KateAronoff) February 5, 2018

Black people cant kneel and play football but MLK should be used to sell trucks during the super bowl. Unbelievable.

— Akilah Hughes (@AkilahObviously) February 5, 2018

Next year we’ll see Rosa Parks shilling for Uber: “convenient, but you still have to sit in the back.”

— Kashana (@kashanacauley) February 5, 2018

The King estate has historically been extremely guarded about use of Dr. King’s voice, or any footage of his speeches. To many people, using King’s speeches for a car ad against the backdrop of the NFL’s biggest game is a slap in the face.

Indeed, the King estate tweeted “Neither TheKingCenter nor BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.”

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